Let’s say that you want to buy a good wrist watch, so you google for options and check the images associated for a good design. While checking all the watch photos, you notice something weird about the time…

The hands on different watches from different brands are showing exactly 10:10… There are occasional images of watches, displaying different times but you don’t seem to like them as much as the ones indicating the time as ten past ten. But, why?

watches
“Oh! All the watches seemed to have stopped at 10:10”

It is most probably because the position of hands when time is 10:10 looks either like a “check mark” which suggests “approval” or a “smile” which represents “happiness” that you will get if you buy that watch.

That’s not all! The number 10 (that appears twice in 10:10) is also the top number when we are grading something, like “Wow! The new Avengers movie is 10 out of 10″…

When all these bits of tiny subliminal messages come to play, you will probably end up buying a watch that you may loathe later in your life…

Still not convinced?

Check the Amazon logo housing a wide grin that goes all the way from “A” to “Z” or the Nike logo design containing nothing more than a check mark. “Happiness” and “Approval” are once more wedged into our minds…

amazon-logo-transparent   nike-logo-png

Apart from subliminal “smiles” and “approvals”, “sex” is another great seller for products that have nothing to do with sex.

The “SFX” magazine, which is a sci-fi/fantasy magazine from the UK, have used this message cleverly on their covers when featuring a pretty girl or a handsome guy on the foreground of the cover page, covering just the lower tip of the “F” in the background, thus the title of the magazine is often subconsciously perceived as “SEX”…

sfx-issues1
Who can resist these characters?

It can be a different story and a new cover design when the featured characters are not very alluring as seen below:

sfx-issues2

Surely, there are exceptions to this mind trick in some issues, but most of the time, it’s as described above. By the way, SFX is a great magazine.

The subliminal message of “Sex” surfaces even in unrelated products.

skittles
The red “S” skittle and “Explosion”… Hmmm!

 

gilbeys
Notice anything strange in the ice cubes?

We do not have to look into these pictures for a prolonged time to get the subliminal message, our subconscious gets it even at the slightest glance…

We are only human after all…

One thought on “Subliminal Messages: Selling to the subconscious

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s