The most under-rated art: Writing (Part 2)

The most under-rated art: Writing (Part 2)

In my previous post, I not only briefly outlined the power of writing, but also raised the question why professional writing is considered so under-rated in every aspect of modern life (I usually get a frown followed by confused looks when I tell people I earn my living as a ghost writer). The misperception towards writers is even worse in the business world.

Thanks to the fruits of the internet and online marketing, brand-new companies are diving into the market every second, but unwillingly maim their newborn brand by having no budget or severe budget cuts in terms of hiring professional writers in promoting their businesses. Of course, it’s much easier to get help from the company CEO’S willing nephew studying at an unrelated department in college or it’s certainly much cheaper to find the resources from the company’s existing work force; an over-ambitious employee who would try anything for a promotion.

However,…

…spending a penny in the right place helps building social branding, having a unique voice and style, being different in a giant pool of competitors…

What’s more?

Implementing SEO into any piece of online text guarantees visibility in search engines and in a way provides free marketing which otherwise can only be bought by excessive expenditure. In the end, companies who hire professional writers save money by spending it in the right way!

Getting professional help in writing related services also helps companies in…

Not becoming a laughing stock in the eyes of their potential or current clients…

chinasub
…and their planes are suspected to be in the sky after taking off!

Professional writers are also expert researchers! Not that this news article published a while ago needs any researching, but still… just imagine what happened to the credibility of the newspaper after a careless reporter writes off such an alluring headline!

Getting their message out loud and clearly…

Even the tiniest flaws like typos, a missing or misplaced punctuation in writing can easily convey your message in a totally undesired way. Just like the case of the missing comma in the sample sentence below:

“Let’s eat Grandma!” versus “Let’s eat, Grandma!”

Imagine the comma-less motto perfectly placed in a poster ad for your newly (de)formed food company!

lets-eat-grandma-zx2kwd
Image credit: Make a meme

Your emerging company would not only be labelled as having cannibalistic tendencies, but it would also bring some unintended mishaps regarding people over a certain age… People get offended for much less…

And typos?

funny_spelling_errors-22
Why sell for less just because of a misplaced letter! Image credit: Pleated Jeans

Giving a unique style / voice to their services or products…

Targeting audience in the right way and making more sales is not an easy task… at least not for those lacking writing skills. Words have immense power and with that power comes great responsibility. And if that power is used in the right way, masses will follow. Any potential customer has the basic ability to correlate product photos with its unnecessary descriptive and factual text regarding its physical appearance that can be seen from the photos themselves. What most production descriptions lack, is that they often fail to convey how that product would make the customer feel. Feelings can hardly be levied otherwise.

Another useful tip about identifying the target audience and writing accordingly is not being compelled to use technical jargon for products intended for kids. It is not the greatest idea although such ads target parents as well… but even so, the parent then has to paraphrase whatever you’re selling to their kid, most probably lacking adequate product or service info.

bears
Product Description: Scoliosis Surgery “Scar Buddy” Awareness 10″ Bear | Handmade Incision Sewn, Spinal Fusion, Titanium, Neurosurgery, Scoliosis Warrior. Image credit and product link: Etsy

I am well aware that the above product and its description is not intended for kids, but still it serves my purpose…

Becoming global and making history…

Did you know that in the original French version of the story, Cindrealla’s slippers were made of fur, not glass? “Vair – fur” and “verre – glass” sound almost alike. A basic misinterpretation of the word still has a huge impact today, but rewriting history does not always turn out to be so positive! (Glass slippers are much more fitting than fur shoes for this story:))

furshoes        glassshoes

The Near-Death of Decent Content

The Near-Death of Decent Content

This article is a premature obituary of decent artistic content… in every aspect of our lives…

Decent Content in Entertainment and Art Forms

Early 21st century – 2020 (and ongoing/down-falling)

We have arrived at a crucial point in our mundane timeline when real and engaging content started slipping out of our existence at an ever accelerating pace… replaced by uninteresting shenanigans of the modern, content-less society.

Good content does not pay anymore…
Content does not pay anymore…
It has lost all its value…

Here’s why:

Leonardo created “La Giaconda (The Mona Lisa)” in a period from 1503 to 1517…it’s still the most visited attraction ever in one of the biggest museums in the world…

Circa 1500, Michelangelo carved out “David” giving life to a 5-meter (17 ft.), 6+ tons of marble… which still stands the test of time with all its glory…

And let’s not forget about other works of art created before the 21st century like “La Guernica” by Picasso or “The Scream” by Edward Munch… those were the times when art became alive…

In 2019… we had a browned-out banana taped onto a wall sold for $120000… The proud buyer and current owner defended the masterpiece as “… the unicorn of the art world…” Not only that he could have created a better piece with a fresh banana costing him less than a dollar, what would he do when the banana decomposes completely? Replacing the banana at regular intervals would certainly kill the originality of the fruity masterpiece…no?

Banart4
The Priceless Banana Art…

The sad thing is that renaissance art masterpieces or any good art is truly appreciated only by a handful of people… the others most likely swarm museums just to take selfies with the art, and to make their social media followers/friends jealous.

This is the death of art

Now, let’s have a quick look at the demise of writing… mainly script writing for contemporary Hollywood blockbusters…

Imagine a time 150 years + in the future when the only technological breakthrough seems to be modernized tanning beds capable of curing every disease while the world seems to have stuck in the 90s technology otherwise…

Or… a group of scientists land on a hostile alien world and one of them decides to pat a viper-like hissing monster with affection… and no… he wasn’t mind-controlled. How did he ever become a man of science anyway? Everything’s possible on big screen!

Or… a thin, feather weight ex-special forces operative lady takes on multiple trained assassins three times her size in hand-to-hand combat with a gaping gunshot wound in her leg.

Or… two science-enthusiast buddies invent a time machine and choose to travel 17 years into the past to allegedly stop a world-wide catastrophic event which started 25 years ago.

There are tons of examples of poor writing like the ones above in nearly all recent movies. Here’s the funny thing… all the titles exemplified previously have IMDb ratings of 6 and above. As people who gave high ratings are highly affectionate towards an actor or two in the production, no matter how bad the script is or how horribly the character is portrayed. Can you guess the titles of these three blockbusters (the last one is a series and not so popular like others)?

Music hasn’t been doing great either…

We tend to listen to the latest crap not because of musical or lyrical quality, but just because it blocks the ear-assassinating everyday clamor which is only a tad worse than what we pay for…

Right? Or… why would we just keep listening to band of mismatched instruments out-of-beat with lyrics like:

“Now you get to watch her leave out the window
Guess why they call it window pane…”

(I know I am going to be roasted by Eminem fans… but the word play on “pane” and “pain” is unbearable.)

Or…

“Are we humans?
Or are we dancer?”

(Or are you just untalented musicians with bad grammar?)

Lastly, check your favorite social media for good content… or just some content… I bet you’ll find none other than Instagram posts showing floor tiles with the tip of the big toe of the artist penetrating the shot from a corner with the message: “Good morning y’all!” Thousands of likes guaranteed…

floortoe

Or…

A tweet from a celebrity saying:

“Today is Saturday, tomorrow will be Sunday and then Monday.”

It must have been very informative, enlightening and inspiring indeed as it got tens of thousands of likes and nearly three thousand retweets shortly.

Or…

A young, good-looking youtuber making thousands of dollars monthly by blabbering about her dull daily routine.

So, what can be done to revive decent content? Is it too late?

Not yet. But it’s getting to a point of no return.

Just try not to appreciate horrible content because someone with good looks created it. The more we appreciate bad content, the more they will be encouraged to create even worse content. Support true artists for their art and good content (not because they are cool/famous/good-looking) as they need some boost to be even better.