The most under-rated art: Writing (Part 2)

The most under-rated art: Writing (Part 2)

In my previous post, I not only briefly outlined the power of writing, but also raised the question why professional writing is considered so under-rated in every aspect of modern life (I usually get a frown followed by confused looks when I tell people I earn my living as a ghost writer). The misperception towards writers is even worse in the business world.

Thanks to the fruits of the internet and online marketing, brand-new companies are diving into the market every second, but unwillingly maim their newborn brand by having no budget or severe budget cuts in terms of hiring professional writers in promoting their businesses. Of course, it’s much easier to get help from the company CEO’S willing nephew studying at an unrelated department in college or it’s certainly much cheaper to find the resources from the company’s existing work force; an over-ambitious employee who would try anything for a promotion.

However,…

…spending a penny in the right place helps building social branding, having a unique voice and style, being different in a giant pool of competitors…

What’s more?

Implementing SEO into any piece of online text guarantees visibility in search engines and in a way provides free marketing which otherwise can only be bought by excessive expenditure. In the end, companies who hire professional writers save money by spending it in the right way!

Getting professional help in writing related services also helps companies in…

Not becoming a laughing stock in the eyes of their potential or current clients…

chinasub
…and their planes are suspected to be in the sky after taking off!

Professional writers are also expert researchers! Not that this news article published a while ago needs any researching, but still… just imagine what happened to the credibility of the newspaper after a careless reporter writes off such an alluring headline!

Getting their message out loud and clearly…

Even the tiniest flaws like typos, a missing or misplaced punctuation in writing can easily convey your message in a totally undesired way. Just like the case of the missing comma in the sample sentence below:

“Let’s eat Grandma!” versus “Let’s eat, Grandma!”

Imagine the comma-less motto perfectly placed in a poster ad for your newly (de)formed food company!

lets-eat-grandma-zx2kwd
Image credit: Make a meme

Your emerging company would not only be labelled as having cannibalistic tendencies, but it would also bring some unintended mishaps regarding people over a certain age… People get offended for much less…

And typos?

funny_spelling_errors-22
Why sell for less just because of a misplaced letter! Image credit: Pleated Jeans

Giving a unique style / voice to their services or products…

Targeting audience in the right way and making more sales is not an easy task… at least not for those lacking writing skills. Words have immense power and with that power comes great responsibility. And if that power is used in the right way, masses will follow. Any potential customer has the basic ability to correlate product photos with its unnecessary descriptive and factual text regarding its physical appearance that can be seen from the photos themselves. What most production descriptions lack, is that they often fail to convey how that product would make the customer feel. Feelings can hardly be levied otherwise.

Another useful tip about identifying the target audience and writing accordingly is not being compelled to use technical jargon for products intended for kids. It is not the greatest idea although such ads target parents as well… but even so, the parent then has to paraphrase whatever you’re selling to their kid, most probably lacking adequate product or service info.

bears
Product Description: Scoliosis Surgery “Scar Buddy” Awareness 10″ Bear | Handmade Incision Sewn, Spinal Fusion, Titanium, Neurosurgery, Scoliosis Warrior. Image credit and product link: Etsy

I am well aware that the above product and its description is not intended for kids, but still it serves my purpose…

Becoming global and making history…

Did you know that in the original French version of the story, Cindrealla’s slippers were made of fur, not glass? “Vair – fur” and “verre – glass” sound almost alike. A basic misinterpretation of the word still has a huge impact today, but rewriting history does not always turn out to be so positive! (Glass slippers are much more fitting than fur shoes for this story:))

furshoes        glassshoes

The Evolution of Fear

The Evolution of Fear

As we have been living in the age of social media for a while now, most aspects or concepts of the past has become a thing of the past. Just like our fears!!!

Lethal diseases that we feared greatly, have become minor health problems… Monsters have evolved into children’s entertainment in the form of toys and cartoons… and werewolves have found their literal and lexical meaning as in “were feared”…but not anymore. These days, we use vampires and werewolves merely for entertainment as seen in movies and novels. Even romance has been a popular subject amongst the supernatural beings. We do not really fear them, we love them.

But, what do we fear nowadays?

Of course; the dangers of social media and insensible posting…and the consequences.

After a little thinking, I have made a list of modern fears related to the internet and some popular social media apps and number 3  and 7 really give me the creeps!

Here goes:

1. You’re lost in the middle of nowhere and you have no wifi…

2. Finding out that a stranger has dethroned you at your own house (private address) on swarm.

3. Booking a place on AirBnB and once there discovering that it’s a freshly dug empty grave with your name on the tombstone.

4. A stranger posts photos of your most intimate moments, tagging you on Instagram.

5. Your Facebook page is suddenly liked by over a thousand users who have recently passed away and they say they can’t wait to meet you in the comments section.

6. Your match on Tinder turns out to be your sibling…after your chat with each other for hours about each other’s sexual fantasies.

7. Posting a short video clip onto YouTube titled “the best way to kill your neighbour”, then waking up the next morning with the police knocking on the door as your neighbour had been murdered the same way as shown on your video clip. The video watch count shows 0 visitors…

8. Trying out a diner’s burger, licking your fingertips due to its delicacy and then discovering thousands of negative comments on Four Square mentioning the restaurant’s use of rat meat in their burgers.

9. Getting lost and needing rescue in New Zealand’s Porangahau region: “Tetaumatawhakatangihangakoauaotamateaurehaeaturipukapihimaungahoronukupokaiwhenuaakitanarahu” after a hiking accident and discovering that the only means of communication with the authorities seem to be by Twitter, limiting your report of what has happened to you and your whereabouts in only 140 characters. To make things worse, your phone has juice left only for one tweet!

What do you say?


Ain’t modern life scary?