The most under-rated art: Writing (Part 2)

The most under-rated art: Writing (Part 2)

In my previous post, I not only briefly outlined the power of writing, but also raised the question why professional writing is considered so under-rated in every aspect of modern life (I usually get a frown followed by confused looks when I tell people I earn my living as a ghost writer). The misperception towards writers is even worse in the business world.

Thanks to the fruits of the internet and online marketing, brand-new companies are diving into the market every second, but unwillingly maim their newborn brand by having no budget or severe budget cuts in terms of hiring professional writers in promoting their businesses. Of course, it’s much easier to get help from the company CEO’S willing nephew studying at an unrelated department in college or it’s certainly much cheaper to find the resources from the company’s existing work force; an over-ambitious employee who would try anything for a promotion.

However,…

…spending a penny in the right place helps building social branding, having a unique voice and style, being different in a giant pool of competitors…

What’s more?

Implementing SEO into any piece of online text guarantees visibility in search engines and in a way provides free marketing which otherwise can only be bought by excessive expenditure. In the end, companies who hire professional writers save money by spending it in the right way!

Getting professional help in writing related services also helps companies in…

Not becoming a laughing stock in the eyes of their potential or current clients…

chinasub
…and their planes are suspected to be in the sky after taking off!

Professional writers are also expert researchers! Not that this news article published a while ago needs any researching, but still… just imagine what happened to the credibility of the newspaper after a careless reporter writes off such an alluring headline!

Getting their message out loud and clearly…

Even the tiniest flaws like typos, a missing or misplaced punctuation in writing can easily convey your message in a totally undesired way. Just like the case of the missing comma in the sample sentence below:

“Let’s eat Grandma!” versus “Let’s eat, Grandma!”

Imagine the comma-less motto perfectly placed in a poster ad for your newly (de)formed food company!

lets-eat-grandma-zx2kwd
Image credit: Make a meme

Your emerging company would not only be labelled as having cannibalistic tendencies, but it would also bring some unintended mishaps regarding people over a certain age… People get offended for much less…

And typos?

funny_spelling_errors-22
Why sell for less just because of a misplaced letter! Image credit: Pleated Jeans

Giving a unique style / voice to their services or products…

Targeting audience in the right way and making more sales is not an easy task… at least not for those lacking writing skills. Words have immense power and with that power comes great responsibility. And if that power is used in the right way, masses will follow. Any potential customer has the basic ability to correlate product photos with its unnecessary descriptive and factual text regarding its physical appearance that can be seen from the photos themselves. What most production descriptions lack, is that they often fail to convey how that product would make the customer feel. Feelings can hardly be levied otherwise.

Another useful tip about identifying the target audience and writing accordingly is not being compelled to use technical jargon for products intended for kids. It is not the greatest idea although such ads target parents as well… but even so, the parent then has to paraphrase whatever you’re selling to their kid, most probably lacking adequate product or service info.

bears
Product Description: Scoliosis Surgery “Scar Buddy” Awareness 10″ Bear | Handmade Incision Sewn, Spinal Fusion, Titanium, Neurosurgery, Scoliosis Warrior. Image credit and product link: Etsy

I am well aware that the above product and its description is not intended for kids, but still it serves my purpose…

Becoming global and making history…

Did you know that in the original French version of the story, Cindrealla’s slippers were made of fur, not glass? “Vair – fur” and “verre – glass” sound almost alike. A basic misinterpretation of the word still has a huge impact today, but rewriting history does not always turn out to be so positive! (Glass slippers are much more fitting than fur shoes for this story:))

furshoes        glassshoes

Subliminal Messages: Selling to the subconscious

Subliminal Messages: Selling to the subconscious

Let’s say that you want to buy a good wrist watch, so you google for options and check the images associated for a good design. While checking all the watch photos, you notice something weird about the time…

The hands on different watches from different brands are showing exactly 10:10… There are occasional images of watches, displaying different times but you don’t seem to like them as much as the ones indicating the time as ten past ten. But, why?

watches
“Oh! All the watches seemed to have stopped at 10:10”

It is most probably because the position of hands when time is 10:10 looks either like a “check mark” which suggests “approval” or a “smile” which represents “happiness” that you will get if you buy that watch.

That’s not all! The number 10 (that appears twice in 10:10) is also the top number when we are grading something, like “Wow! The new Avengers movie is 10 out of 10″…

When all these bits of tiny subliminal messages come to play, you will probably end up buying a watch that you may loathe later in your life…

Still not convinced?

Check the Amazon logo housing a wide grin that goes all the way from “A” to “Z” or the Nike logo design containing nothing more than a check mark. “Happiness” and “Approval” are once more wedged into our minds…

amazon-logo-transparent   nike-logo-png

Apart from subliminal “smiles” and “approvals”, “sex” is another great seller for products that have nothing to do with sex.

The “SFX” magazine, which is a sci-fi/fantasy magazine from the UK, have used this message cleverly on their covers when featuring a pretty girl or a handsome guy on the foreground of the cover page, covering just the lower tip of the “F” in the background, thus the title of the magazine is often subconsciously perceived as “SEX”…

sfx-issues1
Who can resist these characters?

It can be a different story and a new cover design when the featured characters are not very alluring as seen below:

sfx-issues2

Surely, there are exceptions to this mind trick in some issues, but most of the time, it’s as described above. By the way, SFX is a great magazine.

The subliminal message of “Sex” surfaces even in unrelated products.

skittles
The red “S” skittle and “Explosion”… Hmmm!

 

gilbeys
Notice anything strange in the ice cubes?

We do not have to look into these pictures for a prolonged time to get the subliminal message, our subconscious gets it even at the slightest glance…

We are only human after all…