Subliminal Messages: Selling to the subconscious

Subliminal Messages: Selling to the subconscious

Let’s say that you want to buy a good wrist watch, so you google for options and check the images associated for a good design. While checking all the watch photos, you notice something weird about the time…

The hands on different watches from different brands are showing exactly 10:10… There are occasional images of watches, displaying different times but you don’t seem to like them as much as the ones indicating the time as ten past ten. But, why?

watches
“Oh! All the watches seemed to have stopped at 10:10”

It is most probably because the position of hands when time is 10:10 looks either like a “check mark” which suggests “approval” or a “smile” which represents “happiness” that you will get if you buy that watch.

That’s not all! The number 10 (that appears twice in 10:10) is also the top number when we are grading something, like “Wow! The new Avengers movie is 10 out of 10″…

When all these bits of tiny subliminal messages come to play, you will probably end up buying a watch that you may loathe later in your life…

Still not convinced?

Check the Amazon logo housing a wide grin that goes all the way from “A” to “Z” or the Nike logo design containing nothing more than a check mark. “Happiness” and “Approval” are once more wedged into our minds…

amazon-logo-transparent   nike-logo-png

Apart from subliminal “smiles” and “approvals”, “sex” is another great seller for products that have nothing to do with sex.

The “SFX” magazine, which is a sci-fi/fantasy magazine from the UK, have used this message cleverly on their covers when featuring a pretty girl or a handsome guy on the foreground of the cover page, covering just the lower tip of the “F” in the background, thus the title of the magazine is often subconsciously perceived as “SEX”…

sfx-issues1
Who can resist these characters?

It can be a different story and a new cover design when the featured characters are not very alluring as seen below:

sfx-issues2

Surely, there are exceptions to this mind trick in some issues, but most of the time, it’s as described above. By the way, SFX is a great magazine.

The subliminal message of “Sex” surfaces even in unrelated products.

skittles
The red “S” skittle and “Explosion”… Hmmm!

 

gilbeys
Notice anything strange in the ice cubes?

We do not have to look into these pictures for a prolonged time to get the subliminal message, our subconscious gets it even at the slightest glance…

We are only human after all…

Of Women and the Perception of Beauty

beautyblog

* This article is dedicated to all women who find themselves flawed in terms of physical beauty. 
Imagine Marilyn Monroe without the mole on her cheek…Picture Tina Fey missing her trademark of the blade mark on her face…Think of a much taller Shakira overlooking everyone bird’s view… or Keira Knightley with Dolly Parton boobs…
No men can ever say that they find the names above as not attractive as they are now…
What some people call physical flaws are actually modifications in bodies or faces that make them unique and give them character. So, true beauty lies in imperfection or perfection via flaws.
The most beautiful women in the world are all around me! They are not celebrities hidden under makeups; they are beautiful souls with a smile and possess what they believe as flaws:
beauty2
Crow’s feet
Misshapen toes
Assymetric facial features
Lump in the belly
Funny colored birthmarks or moles
Height closer to the ground
Bushy eyebrows
Stubby fingers
Scars here and there
And many more…. are what make women so beautiful and most importantly; unique! Beauty lies in the rarity..
All women are beautiful if they believe in themselves and accept all the things that make them unique.
And men?
We are all ugly. Period.

The colors of colors

What color is the sky?

It’s light blue when clear and cloudless…

Bright red at sun dawn…

A different shade of orange at sunset…

Pitch black with tiny bright white dots at night…

White when it snows…

And even green when northern lights make an appearence in the Arctic night…

How about trees? Do they have green leaves and a brown body? Or is it something we were taught in our infancy?

Nature doesn’t have one color per each creation. There are endless color combinations there but do we lack the vocabulary to describe each hue?

Homer described honey as green, and sea as the color of champagne. The words for color he used in his works never got more various than a simple black and white mentioned hundreds of times, with a tad of green and red appearing once or twice. Was he colorblind? Can honey be green? Can seas be the color of champagne? The color blue was not mentioned even once in his works. Since it was never mentioned that he was criticized about how he perceived colors in his time, should we assume that the whole ancient Greek population was incapable of distinguishing between colors?

Or are we still colorblind in the modern era in such a way that we have compound nouns that do not represent the colors of that we have in mind; is white wine, white? Are blackberries, black? Even a blackeye isn’t black.

Is it the evolution of the human eye or the creation of synthetic colors that created this confusion?

For more detailed insight, I recommend you read the first chapter of “Through the Language Glass” by Guy Deutscher…

It changed my perception of perception.